The events of October 7th and the "Iron Swords" war that erupted in their aftermath caused an immense upheaval for the global Jewish community, in Israel and around the world. Many found themselves confused and in pain, alongside strengthened bonds and exceptional expressions of mutual responsibility. UnitEd, as an organization that regularly serves as a bridge between Israel and Jewish communities worldwide, led an exceptional and moving social campaign that expressed this inseparable connection.
As part of the campaign, United mobilized Jewish schools from around the world, with students writing and sending wishes carrying a message of hope and unity. In January 2024, UnitEd placed its Tree of Wishes in Hostages Square, located in Tel Aviv. More than 2,500 students from 65 Jewish schools around the world sent their sweet, wise, and heartfelt wishes to Israeli soldiers and hostages. This touching display stood in Hostages Square for over six months, drawing much attention from visitors to the square.