Leadership & Staff

MD in social work. Graduated from the Mandel School for Educational Leadership. Have worked in nonprofit management and a volunteer advisor to entrepreneurs and directors of social and nonprofit organizations. She was CEO of Educating for Excellence (E4E): a non-profit organization that empowers and promotes equal opportunities for children and adolescents from Israel's socio-economic and geographic periphery.

Before joining United, Shifi worked at 'Republica Consultants' as a government department manager. Prior to that, she served as an advisor to the CEOs of the Israel Ministry of Jerusalem and Heritage and the Israel Ministry for Social Equality. Her work with the government and local procurement gained her extensive knowledge and experience in tendering, procurement processes, budgets, and ventures. Shifi holds a bachelor's degree from the Open University in international relations and political science and a master's degree from Tel Aviv University in public policy

With a BA in Special Education and an MA in Educational Consultancy, Oved has also trained and served as a Rabbi, lecturer, group facilitator, and personal coach. In Israel, he was the Director of the Bat Yam Heritage Department. Most recently, Oved and his family spent four years living and working in the Jewish community of Uruguay.

CFO & VP of Finance for the last 27 years with proven experience in leading the financial growth of public/tech companies. Extensive experience in financial management, budget controls, global forecasting, risk management, preparation of consolidated reports and prospectuses. He holds a B.Sc. in Accounting and Information Systems from the Jerusalem College of Technology.

Reut brings extensive experience in Jewish education, working with Diaspora Jewry, particularly in informal education and leadership development. She currently serves as the Chair of Marom Olami, the global network for young adults in the Conservative movement. Previously, she was the Director of Noam Olami, the global network of their youth movements, for five years. In her recent roles, she led the Rabbi Sacks Center for Jewish Global Leadership after returning from a year in Boston, where she was the Director of educational programs for IAC Boston. Reut holds an MA in Urban Planning, a BA in Jewish History, and is also a certified tour guide in Israel, where she discovered her passion for working with Jews from around the world.

Rabbi Berman has been working in the Jewish education field for over 4 decades in United States, Canada, and Australia in a variety of roles and settings. He served as Head of Schools for both day schools and supplementary schools, as a day school and supplementary schoolteacher, a youth group director of Judaic programming, a day camp director, an adjunct professor in a Jewish education university program, and he established a private Jewish educational consulting practice. Rabbi Berman has rabbinical ordination from Hebrew Theological College (Skokie), a Master of Education in Curriculum and Instruction from Loyola University (Chicago), and he was a Jerusalem Fellow.

Eliezer was born in France, Paris, and made Aliyah in 2007. He holds a PhD in History from the Politics & Government Department at Ben Gurion University (Beer Sheva, Israel) and an M.A. degree from the Sorbonne University (Paris, France). He has a rich experience as education professional with more than 10 years of experience in teaching History, in particularly Jewish History, and Jewish Studies and experienced team leader with 10 years of experience in groups of children or adults at Yad Vashem, Albert Decourtray Institute of Jewish Studies (Jerusalem), Akadem website, the Consistoire of Paris, and high schools in Paris and suburbs (Pavillons-sous-Bois).

With over 20 years of experience as a marketing executive in both global and local companies, Einat possesses extensive expertise across all facets of the field. Her career includes serving as a PR specialist for high-tech firms, followed by marketing roles at leading consumer corporations such as Strauss Group, Osem, and Wisotzky. Prior to joining UnitEd, she worked for ITIM, an Israeli NGO focused on state and religion issues. Einat holds a BA in Economics and Business Management and an MBA from Bar-Ilan University.

Atara has an LLB and LLM from Bar Ilan University (with honors). She worked over twenty years in the social field in Israel as the Consultant for change process in Municipality at "Zionut 2000", an adviser of cross-sector roundtables at "Shetufim" and The Founder CEO of the Rackman Center for the Advancement of the Status of Women at Bar Ilan University. She participated in prestigious international leadership courses and received an an excellence award from the Tel Aviv District Israel Bar Association. She was the first women candidate for the position of CEO of the Rabbinical courts and her Hobby is "Tikkun Olam".

After a MA in Hebrew studies and a teacher’s diploma, Rachel was an elementary school teacher for 15 years, then made Alya and supplemented her curriculum with a professional diploma in computer science. Rachel brings to United her deep knowledge and extensive experience of the project being part of it from the beginning. Moreover, she brings to the table her knowledge from the classroom and the teacher's room in addition to her expertise in digital, her sense of design and aesthetic (inherited from her French culture).