Direction et équipe

Before joining United, Shifi worked at 'Republica Consultants' as a government department manager. Prior to that, she served as an advisor to the CEOs of the Israel Ministry of Jerusalem and Heritage and the Israel Ministry for Social Equality. Her work with the government and local procurement gained her extensive knowledge and experience in tendering, procurement processes, budgets, and ventures. Shifi holds a bachelor's degree from the Open University in international relations and political science and a master's degree from Tel Aviv University in public policy

As a marketing executive in global and local companies for more than 20 years, Einat has extensive experience in all facets of marketing. She has worked as a PR specialist for high-tech companies, then as a brand manager for Danone (Strauss Group) and as a category manager for Nestle's ice-cream (Ossem). Prior to UnitEd, she worked for ITIM, an Israeli NGO devoted to state and religion issues in Israel. She holds a BA in Economics and Business management and an MBA in Business administration from Bar Ilan University.

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